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YouGov Review At a Glance
- We believe YouGov is legit. We gave it a trust rating of 5/5. View reasoning.
- Based on our combined research and user reviews, YouGov seems to be an okay earning opportunity for Panelists. It has an overall earner score of 2.9/5. View our research or read the user reviews.
- Based on our combined research and user reviews, YouGov seems to provide a good product/service for Clients. It has an overall consumer score of 5/5. View our research.
What Is YouGov?
YouGov is an international market research and analytics group that's been operating since 2000. With the goal of providing an "unparalleled insight into what the world thinks", YouGov offers the opportunity for consumers to join their worldwide panel and share their opinions in exchange for cash. Businesses looking to learn more about their target audience can tap into this panel to conduct market research and access a wide range of data.
General Details 📜
| Status: | Active, Legit |
|---|---|
| Helps You: | Hire Help Make Money |
| Platform Type: | Crowdsourcing Marketplace Rewards |
| Opportunities: | Device Usage Sharing Market Research Participation Physical Product Testing Refer-a-Friend Survey Taking |
Contact Info ☎️
| Socials: | LinkedIn • Facebook • Instagram • Twitter • YouTube |
|---|---|
| Emails: | [email protected] (for general inquiries) • [email protected] (for press-related inquiries) • [email protected] (for media inquiries) • [email protected] (for investor relations) • [email protected] (company secretary) • [email protected] (for clients) • [email protected] (for compliance) • [email protected] (for data protection) • [email protected] (for reporting any security vulnerabilities) • [email protected] (for user rights-related inquiries) |
| Phone: | +1 (646) 213-7414 (for press-related inquiries) |
| Support Pages: | Contact Us • Help Desk • FAQ |
Company Details 🏢
| Founded: | 2000 |
|---|---|
| Legal Name: | YouGov PLC |
| Also Known As: | YouGov Dot Com Limited • YouGov Limited |
| Subsidiaries: | Siraj, Polimetrix, Clear Horizons, Harrison Group, Definitive Insights, Opigram, Decision Fuel, Galaxy Research, SMG Insight (re-branded to YouGov Sport), Portent.io, Inconversation Media (re-branded to Inconvo), Charlton Insights, Lean App, Faster Horses Consulting, Rezonence, and LINK Marketing Services |
| Founders: | Stephan Shakespeare • Nadhim Zahawi • Uri Grodzinski |
| Headquarters: | London, England, United Kingdom |
Who Is YouGov For?
If you're looking for a side gig, YouGov can be a great platform to earn some extra income. It's a bonus if you also love answering surveys and sharing opinions.
If you're a business owner, YouGov offers various solutions for your research needs, such as surveys to get the answers you need from your audience.
Requirements 🔎
| Minimum Age: | 16 years old |
|---|---|
| Supported Locations: | Algeria, Argentina, Australia, Austria, Bahrain |
| Supported Languages: | Bahasa Indonesia, Bahasa Melayu, Bokmål, Čeština, Dansk |
| Supported Devices: | Android Phone, Computer Browser, iPad, iPhone, Smartphone Browser YouGov is available through web browsers as well as on the Google Play and Apple App Store. YouGov has another application named YouGov Pulse, a market research tool that monitors your internet usage and anonymizes it to identify how people use the internet. Users can install this application to earn more points. This application is available for Android, iOS, Windows, and macOS devices. |
How Does YouGov Work?
There are 2 types of users on YouGov:
- Panelists
- Clients
Here's how YouGov works for each of those user types:
How YouGov Works For Panelists
YouGov Panelists can earn points by answering surveys, testing products, and sharing device usage data like Streaming service watch history, Steam gaming habits, and more. 1 YouGov point = $0.00083-$0.01. After accumulating at least $50.00 (~5,000-60,241 Points), earnings can be cashed out via PayPal, charity donations, gift cards, and more.
Key Points 🔑
| Work Type: | Casual |
|---|---|
| Income Type: | Active, Passive To earn money passively on YouGov, you'll need to download the YouGov Safe extension to share your device usage data. |
| Work Schedule: | Flexible |
| Workplace: | Remote |
| Point Conversion: | 1 YouGov Point is worth $0.00083-$0.01. 100-1205 Points = $1. To reach the minimum payout amount listed below, you'll need to have around 5000-60241 Points. Point conversion rates vary depending on user location and the reward chosen. YouGov seems to have different systems for different panels, which is confusing. Still, in almost all cases, higher-value rewards typically offer better rates. |
| Minimum Payout: | $50.00 Minimum payout varies depending on user location. For example, in Canada, the minimum payout as of publishing is $35. |
| Payout Options: | Charity Donations Direct Deposit Gift Cards Mobile Credit Top Up PayPal Payout options vary from country to country. |
| Payout Speed: | 1-30 days Payout speeds vary depending on your location and chosen payout option. |
| Sign Up Bonus: | 200 points for creating your account. Sign up here. |
| Pros: |
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| Cons: |
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| Tips: |
Pros, cons, and tips are based on real YouGov Panelist reviews. |
Getting Started 🔢
Joining YouGov as a panelist is completely free. When creating your account, you'll be asked to provide your country, birth year, gender, zip/postal code, and email address.
Answering these questions will award you with some initial points (200) to get started.
Sign up bonus: 200 points for creating your account. Sign up here.
Earning Money 💵
There are a few ways to earn money on YouGov:
- Surveys. Share your opinions through a variety of market research surveys. YouGov doesn't tell you the estimated length of the survey or the payout amount until you're partway through or finished.
- Device usage sharing. Share things like your streaming service usage, YouTube watch history, shopping history, Steam gaming library, and others to earn. You can choose which data to share. Sharing is done through the YouGov Safe browser extension. (This was previously known as YouGov pulse.)
- Product testing. Though not as common, you may occasionally receive product testing invitations through YouGov.
You can receive new opportunities as email notifications, or you can find them directly on your YouGov dashboard.
Cashing Out 💰
Once you have at least $50.00 (~5,000-60,241 Points) in your balance, you can cash out your YouGov earnings via Charity Donations, Direct Deposit, Gift Cards, Mobile Credit Top Up, PayPal, Paytm or Travel Rewards Points.
After cashing out, you can expect to receive your YouGov payout in 1-30 days. (Payout speeds vary depending on your location and chosen payout option.)
How YouGov Works For Clients
YouGov clients (i.e. business owners, brands, agencies, etc.) can use the platform to find consumer data reports, conduct surveys, and more.
Key Points 🔑
| Costs / Fees: | Unknown |
|---|---|
| Minimum Purchase: | None YouGov offers a mix of free services and paid services for businesses. | Payment Options: | Unknown |
Getting Started 🔢
To get started, head over to business.yougov.com. Here, you can find the specific solution you're looking for, whether that's wanting to review existing data, run your own survey, or something else.
If you're not sure exactly where to find what you're looking for, you can contact YouGov for further instructions.
Get started now: Sign up here.
Gathering Data 💼
YouGov has a variety of solutions available including:
- Self-serve surveys (build and deploy surveys to YouGov panel members)
- Serviced surveys (have YouGov researchers put a survey together for you)
- Pre-made datasets and audience profiles (get existing data on YouGov panel members)
- Trackers (keep track of your brand's internet presence, social media trends, etc.)
Pricing 🏷️
YouGov's business pricing varies based on the type of service being purchased and the individual factors associated.
For example, the platform offers a free pre-made dataset based on their panel members' info, but if you want to run a self-serve survey, you'll need to pay at least ~$200 to get started.
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YouGov Images
Our Editorial YouGov Review
Is YouGov Legit?
We believe YouGov is legit for three main reasons: it was founded in 2000, it's operated by YouGov PLC (a publicly traded company headquartered in the UK), and its journalism and research have been featured in many places across the web. We couldn't find any red flags suggesting YouGov could be a scam.
Green flags:
- Founded in 2000.
- Is owned and operated by a publicly traded company, YouGov PLC.
- Research has been featured by many credible media outlets.
- Has over 22 million registered panel members.
- Has a well-designed website with transparent information.
Note: All research is done independently and could be wrong or change as new information is gathered. Please do your own due diligence.
Is YouGov Worth It for Panelists? Is It a Good Way to Make Money?
Our editorial earner review is currently incomplete. Showing what we have so far...
Is YouGov Worth it for Clients? Does It Offer Good Value?
Our editorial consumer review is currently incomplete. Showing what we have so far...
YouGov Statistics
General Platform Statistics
#5,771
Global Site Rank
8.8M
Avg. Monthly Site Visitors
4M
Total App Downloads
3,900+
Active Clients
17M+
Active Panelists
£169.0m
Total Revenue (2021)
40M+
Surveys Completed in 2021
1,450+
Total Employees (2021)
Data as of June 03, 2022 • Sources: SimilarWeb, AppBrain, YouGov, YouGov Corporate
Panelist Earnings Statistics
Based on real data from our 14 YouGov Panelist reviews. View all Panelist statistics here.
Help make this data more accurate by writing a review!
YouGov Reviews From Panelists
Average Scores
Reviewer Recommendation
😁 100%Rating Breakdown
Reviews By Total Earnings
- Unknown (14.29%)
- Less than $100 (64.29%)
- $100-$999 (21.43%)
- $1,000-$9,999 (0%)
- $10,000-$49,999 (0%)
- $50,000-$99,999 (0%)
- $100,000+ (0%)
Reviews By Age Range
- Unknown (7.14%)
- 13-17 (0%)
- 18-24 (50%)
- 25-34 (28.57%)
- 35-44 (7.14%)
- 45-54 (0%)
- 55-64 (0%)
- 65+ (7.14%)
Reviews By Length of Use
- < 1 month (7.14%)
- 1-3 months (28.57%)
- 3-6 months (7.14%)
- 6-12 months (14.29%)
- 1-2 years (7.14%)
- 2-3 years (21.43%)
- 3-5 years (14.29%)
- 5+ years (0%)
There are probably other better earning apps out there
It's not the best beermoney/survey site out there and it's not a reliable income generation hustle. Depending on your demographics, it may take some time for you to save up 5000 YouGov points because the surveys may be infrequent. But it's something you can do on and off because of the email reminders and the fact that the surveys are short that you can complete them while in the bathroom or during commute. Referral is the fastest way to earn points but this requires much grinding in terms of sharing the referral links in different fora.
The surveys are fairly short and do not require free response/essay-type answers. Most take less than 5 minutes to complete since the questions are mostly multiple choice or ranking statements but there are a few instances where it can take as long as 10 minutes.
Email prompts to alert me of surveys in which I am eligible to participate
App interface is clean and easy to use in terms of being able to see all the necessary info ie. points accumulated, available surveys, available rewards to redeem
Points award per completed survey is very minimal. It takes a long time for me to accumulate 5000 YouGov points which is the minimum to redeem a SGD 25 PayPal transfer. Most significant points earning activity is through friend referral.
As someone living in Asia, apparently I do not receive as much survey prompts as someone living in the US or UK. I receive survey prompts sporadically (once or twice a month).
Virtually no customer support to troubleshoot issues. There was one time where it took more than a month for me to receive my reward in Paypal (despite the promised 10-15 days). I tried to send follow-up emails to the listed contact but received only automated responses.
There is a settings field where users can decide how frequently they would receive survey prompts as soon as they became available. To maximize earning capacity, ensure that you have ""all available surveys"" selected
Don't rely on YouGov giving you significant income. Since surveys are inconsistent, I treat this as an extra hobby that I can earn pennies from.
Answers to the survey questions must be honest and genuine. I read anecdotes of people getting locked out from their account because they just randomly gave inconsistent answers (some surveys ask the same question multiple times but in slightly different ways)
Share your referral link to friends so you can earn "passively"
Easy to use and no disqualifications
YouGov is great in a sense that you don't need to exert as much effort in waiting around for surveys because you can just enable survey emails in your account for convenience. You won't experience any form of screening process that will disqualify you from taking the survey. You can expect to earn points every time a survey is given to you.
However, I would like to warn new users that they shouldn't expect daily availability of surveys. It might be more frequent like receiving surveys a few times a week but it may vary depending on your location. YouGov for me is something to earn in a long-term use with only a short time dedicated to answering the surveys.
I really love that their survey emails don't keep my hopes up. If you receive an email, better take it as soon as possible because they also run for a limited amount of time. It's not as limited that missing the first five minutes upon receiving the survey could already make the survey unavailable to you.
I am confident that I will earn points because YouGov surveys have no disqualifications to its panel users.
From where I'm from, 5,000 points is the only threshold that I can reach before I can avail any of the rewards. There are no other lower points threshold with lower rewards that I can redeem. It takes a long time before a user can redeem especially with the less availability of surveys lately.
I think that I receive few surveys because I live in the Philippines. There are only a few local studies being generated through YouGov that require the feedback of users like me with being Filipino as one of my demographics.
The referral program does not provide continuous commissions unlike other sites. You can only earn by the new sign-up referrals who have completed 6 surveys and that's it.
Update your account settings to enable survey email notifications and then under survey frequency, choose 'as often as possible'. This would allow you to receive surveys through your emails with the latest available ones.
You can utilize the referral program if you have a lot of friends, large networking of people, a blog/page so that you can earn 200 points per new user signing up with your unique link as long as they have completed 6 surveys (not including the survey profile completion).
A comprehensive review of Yougov
I recommend Yougov because it is a great platform for anyone who wants to earn rewards and have their opinion heard so people should give it a try
the surveys are quick and easy to complete, and I earn rewards for my participation. Additionally, the questions are often interesting and thought-provoking, giving me a chance to share my opinions on a variety of topics. I also love the fact that YouGov is committed to transparency and data privacy, and they have a clear policy on how they use my data. I also love the fact that they tell you when a survey you answered has been featured in a newspaper or website article. Overall, I think YouGov is a great platform for anyone who wants to earn rewards and have their opinion heard.
The surveys aren't frequent and it takes time to accumulate points needed to redeem
Make sure you fill out your profile completely this ensures that you get matched to a lot of surveys
YouGov Reviews From Clients
No reviews yet. Help out by writing one!
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